Knowledge Base

CPG Module 2

Demand Planning for CPG module 2 cover the following concepts:

Forecast Modeling of POS Data 

  • Smooth patterns in the POS data
  • Effect of Marketing and Sales Promotions
  • Data Anomalies – Shifts, Outliers & POS Coverage
  • Statistical Modeling e. Model Diagnostics using Demand Metrics
  • MAPE versus Root Mean Squared Error g. Ex-post Forecasting
  • Modeling Level, Trend and Seasonality
  • Exponential Smoothing Models
  • Promotional Planning using Intervention Models
  • Baseline Forecast and Lift for Promotional events
  • Change in the Promotional Calendar
  • Phase-in and Phase-out Modeling