Demand Planning for CPG module 2 cover the following concepts:

Forecast Modeling of POS Data 

• Smooth patterns in the POS data
• Effect of Marketing and Sales Promotions
• Data Anomalies – Shifts, Outliers & POS Coverage
• Statistical Modeling e. Model Diagnostics using Demand Metrics
• MAPE versus Root Mean Squared Error g. Ex-post Forecasting
• Modeling Level, Trend and Seasonality
• Exponential Smoothing Models
• Promotional Planning using Intervention Models
• Baseline Forecast and Lift for Promotional events
• Change in the Promotional Calendar
• Phase-in and Phase-out Modeling