Dr. Mark Chockalingam


Mark Chockalingam, , MBA, Ph. D.

Founder & President

Dr. Mark Chockalingam is the President and Founder of Demand Planning Net, which became Valtitude beginning September 2019.  In an operational capacity, Mark serves as Chief Executive Officer of Valtitude and is responsible for strategy and general management.  

Mark has over twenty years of consulting and corporate experience in the areas of Predictive Analytics, Sales forecasting, Supply Chain Optimization, and Integrated Business Planning. 

Mark has worked with companies ranging from the Fortune 500 such as Pfizer, Miller SAB, FMC, Colgate-Palmolive, Honeywell, Eastman Kodak to the small and medium-sized companies.

Dr. Chockalingam is a renowned speaker and has facilitated numerous workshops around the world on  supply chain topics.  

Prior to establishing his consulting practice, Mark has worked with manufacturing companies in important supply chain positions.

  • Dr. Chockaliingam started his career as a Technical Advisor with the International Forecasting group at Federal Express in Memphis.
  • Following this stint, he managed the Demand Forecast process for  the Suncare, Footcare and OTC businesses for Schering-Plough Consumer HealthCare in Memphis. 
  • Mark moved to Gillette Company in Boston as Director of Market Analysis and Demand Planning.  The Gillette Company is now part of Proctor and Gamble. He played a key role in the supply chain transformation of the North American business and in the formation of North American Value chain group.

Mark Chockalingam edits the Forecastingblog and also frequently writes on business topics in his personal blog Chockalingam.com.

Mark has a Ph. D. in Finance from Arizona State University, an MBA from the University of Toledo and is a member of the Institute of Chartered Accountants of India. Mark currently serves as the Executive Vice President of the Boston Chapter of APICS.


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