CPG Module 1
Demand Planning for CPG module 1 cover the following concepts:
Overview:
- Demand Forecasting Basics
- Key Terminology & Concepts
- Demand Planning for CPG companies
1. Forecasting in the S&OP process
2. Role of the Demand Planner
3. Shipment forecasting vs Customer Planning
4. Key challenges of CPG Demand Planning
Demand Driven Forecasting:
- Push versus Pull Methodology
- Modeling Customer Demand
- Retail Customer Segmentation - Analysis of your customer Pareto
- Modeling the retail shelf take-away – The use of POS data
- Understanding your Distribution Channel Network
- Demand Volatility created by Channel inventory
- Changes in Retail Inventory Policies
- Calculation of the total supply chain forecast
- Challenges in setting up the Process – Data Mapping, Calendar Conversions