Demand Planning for CPG module 1 cover the following concepts:

Overview:

• Demand Forecasting Basics
• Key Terminology & Concepts
• Demand Planning for CPG companies

1. Forecasting in the S&OP process

2. Role of the Demand Planner

3. Shipment forecasting vs Customer Planning

4. Key challenges of CPG Demand Planning

Demand Driven Forecasting: 

• Push versus Pull Methodology
• Modeling Customer Demand
• Retail Customer Segmentation - Analysis of your customer Pareto
• Modeling the retail shelf take-away – The use of POS data
• Understanding your Distribution Channel Network
• Demand Volatility created by Channel inventory
• Changes in Retail Inventory Policies
• Calculation of the total supply chain forecast
• Challenges in setting up the Process – Data Mapping, Calendar Conversions