In the Strategic Forecast process, the retail takeaway is a key input. We incorporate the effects of changes in market share, consumption patterns, and inventory cycles to model a shipment forecast. Hence this is a demand-driven pull forecast. This workshop will explain how demand forecast is modeled as a function of point-of-sale consumption forecast and changes in retail inventory.
We explain the mechanics of obtaining and using syndicated POS data from sources like Nielsen's and IRI.
You Will Learn:
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